Earlier this week, Matthew Lassiter, author of the brilliant The Silent Majority: Suburban Politics in the Sunbelt South, published an Op-Ed in the New York Times. This got me thinking: how does a historian get her/himself published in the pages of the Old Grey Lady? I did a quick search for “professor of history” in the opinion pages over the last thirty days,* thought about the results, and herewith offer some ideas for getting your name into a dying medium.
First, the list of the op-eds:
Matthew Lassiter, “Populism and the Silent Majority” (3 Nov 2011)
Douglas Brinkley, “The Grand Canyon and Mining” (31 Oct 2011)
James Livingston, “It’s Consumer Spending, Stupid” (26 Oct 2011)
Randall J. Stephens, “The Evangelical Rejection of Reason” (18 Oct 2011)
Jill Lepore, “Here’s the Guy Who Invented Populism” (16 Oct 2011)
Jeremi Suri, “America the Overcommitted” (14 Oct 2011)
Louis Hyman, “Wal-Mart’s Layaway Plan” (12 Oct 2011)
And now, the rules:
- Write within your field of expertise, making connections to present-day phenomena. Duh.
- Use an innovative interpretation of the past to make sense of the present. See Lassiter.
- Find interesting individuals from the past and draw (tenuous) connections to the present. See Brinkley and Lepore.
- Identify something really weird and apparently unexplainable in the present, and use the past to make sense of said bizzare thing. See Hyman, Stephens, Lassiter, Lepore, and Brinkely.
- Provide some sort of policy advice or corrective. See Suri, Livingston, Brinkley.
- Be famous, like Brinkley or Lepore. Note that this does not mean you have to be a serious or rigorous scholar. Just famous.
BAM. That’s how you do it. Get to work.
* Yeah, yeah, I know it’s not a perfect sample. Go read your statistics textbook, nerds.